Trust the rebranding process.
Ernie Perich, our fearless leader, used to bleach and iron his shoelaces as a kid. It’s that kind of crazy attention to detail we bring to the table during the rebranding process. Our kind of crazy works. And it all starts with Adverthinking.
Deep dives for brand truths.
We use Adverthinking to uncover truths that lead to bold ideas. First, we do our homework. We’ll meet with you to understand your business and scope of your project. Discover your challenges, needs, requirements and goals.
When we present our findings, we show our work–lots of it. Then, we boil everything down to a concise strategy that supports your vision and helps you achieve your goals. That’s when the “aha” moment happens. We’ll reveal a brand manifesto, written clearly, honestly and simply, with enough emotion to get the blood flowing and your team excited about the possibilities.
Then we take a deep dive, gathering a ridiculous amount of knowledge. We’ll have meetings and calls with people vital to your business–your president, CEO, CFO, department heads, customers, competitors and partners. We read articles, archives, white papers, data, and anything else pertinent.
Unignorable creativity.
Inspired by Adverthinking, we set off to the creative execution phase. Sketching, doodling, designing, writing, rewriting, discussing, designing more, going back to the drawing board, making it better, killing our darlings, discussing again, and narrowing everything down until we’re happy that you’ll be happy. Then and only then, do we present our recommendations. A rebranding that’s relevant, vivid and unignorable. Surprisingly simple. With visuals and messages that break through the clutter. Connect your brand to your target audience. And produce unignorable results.
Guided by invisible forces.
Behind every piece of rebranding you see, are the intangibles that got us there. Our team brings decades of expertise. With industry experience in just about every industry, we get up to speed fast. We’ve got a lot of skills and services in our wheelhouse. We’ve learned countless invaluable lessons over the years. Many of us have been on the client side. We know your job isn’t easy. We know how to navigate executive input, give and receive feedback, and to shut up and listen. Yes, technically, we are working for you. But we are also working with you. We don’t create in the service of style, awards or of self-interest, but rather to serve your brand and to build the long-term equity that a well-executed branding campaign and identity system will return.
You’ll work with the A-team, because the A-team is all we have. Most of us have worked together for more than 20 years. We know how to complete each other’s sentences. This chemistry helps us get stuff done. We’re Midwestern born and raised. Hardworking, authentic, humble, and lovers of good coney dogs (no ketchup). We’re honest with each other, and we’ll be honest with you. Believe it or not, we get to the point. So enough about us. Let’s get to know about you.
Ready to roll?
Got questions? Want to chat without a sales pitch? Complete this form or email Ernie Perich directly at periche@perich.com.