Education work

We help colleges, universities and schools build unignorable brands. Faced with increased competition and declining enrollment, we know the challenges. Whether it’s reaching Gen Z students or parents of toddlers, we’ve got the deep expertise and track record that would qualify us for tenure if advertising had that sort of thing.

Walsh College

Walsh’s “Live. Breathe. Business.” campaign led to the highest top-line revenue and enrollment in the college’s 88-year history. In less than a year, Walsh College’s brand awareness tripled. Unaided awareness as the “top business school in Michigan” rose from fifth to second, behind the Ross School of Business at the University of Michigan.. View more.

Services

Brand Strategy
Print Ads
Outdoor
TV
Radio
Collateral
Digital Advertising
Website Design
Tagline
Social Media
Van Wrap
Street Pole Banners

Northwood University

Northwood develops free-enterprise business leaders. Their new campaign embraced their niche as their strength, presenting Northwood as “America’s Business School,” with the “Liberty & Business For All” tagline. While many colleges are dealing with a dip in enrollment, Northwood’s was up by 23 percent last year.

Services

Brand Strategy
Print Ads
Outdoor
Video
Radio
Collateral
Digital Advertising
Tagline
Social Media
Street Pole Banners

Emerson School

Located in Ann Arbor, Emerson is a truly exceptional K-8 school that attracts highly intelligent, talented, driven children. But it was coming across to many in the local market as being snobbish and arrogant. Their rebranding positions Emerson as welcoming, approachable and fun without sacrificing its prestigious reputation.

Services

Brand Strategy
Print Ads
Posters
Collateral
Video
Digital Advertising
Website Design
Apparel

Marygrove College

This Detroit institution had recently fallen on hard times, with enrollment reduced dramatically. They rebranded and launched an integrated advertising campaign. Strategically, the campaign positions Marygrove as a school where its students can be changed for the better and, in turn, its students can help change our world for the better.

Services

Brand Strategy
Print Ads
Outdoor
Collateral
Video
Digital Advertising
Website Design
Logo Design
Tagline
Social Media

Learning Care Group

Learning Care Group is the parent company of five educational child care brands: Tutor Time, La Petite Academy, Childtime, The Children’s Courtyard, and Montessori Unlimited. All five were rebranded with their own distinctly different brand identities.

Services