Why should you hire an ad agency?

I know, I’m biased. I run an ad agency. But it’s true. Hiring an ad agency is the best way to build your brand. You’ll save yourself time and heartburn in the process. Creating advertising that cuts through the clutter, backed by a sound strategy and a smart media plan is an investment that’s well worth the effort.

Here are a few signs that you could use some help from the outside.

Your ads are stale.

Maybe it’s time to ask for creative assistance. An ad agency has a full arsenal of experts (strategists, designers, and copywriters) who know how to create fresh new ideas aligned with your mission. Be clear, be confident and don’t overthink it. The beauty of your story is that it’s going to continue to evolve and your site can evolve with it. Your goal should be to make it feel right for right now. Later will take care of itself. It always does.

You can’t see the forest.

Are you too mired in your day-to-day business to develop a message that will resonate with your audience? A good agency knows how to dive into your brand, identify your challenges, define the audience and position your brand.

Media is making your brain hurt.

Planning and buying media is the biggest part of most marketing budgets. The details are overwhelming. Agencies know whether you’re spending your advertising budget wisely and efficiently. The time and money you’ll save putting a good media department to work for you will be a tremendous value.

You’re socially awkward.

Your advertising campaign must be integrated across all channels—including social media. Agencies have social media experts that can develop a plan, create compelling content and stay consistent with your brand.