Billboards are alive and kicking.

Call me old-school. Thirty-eight years in advertising taught me that billboards work—and I’m not backing down now. In fact, this caveman is doubling down. Those massive 14’x48’ pieces of vinyl haven’t been made irrelevant by digital technology. Their power has been multiplied by it.

Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.

Be clear, be confident and don’t overthink it. The beauty of your story is that it’s going to continue to evolve and your site can evolve with it. Your goal should be to make it feel right for right now. Later will take care of itself. It always does.

According to a 2025 study, billboards outperform TV, digital, and even connected TV in building brand awareness and driving purchase intent. That means more people noticing your message in the community. And more people likely to choose the brand behind it.

Why are billboards still kicking?

• You can’t skip them: No ad blocker, no mute button, no escape.

• You can’t miss them: Reaches diverse audiences where they live, work, and commute

• They multiply impact: Every other channel in your campaign works harder when billboards are in the mix.

Billboards tickle both parts of a marketer’s brain. They deliver one of the lowest cost-per-thousand impressions of any medium—making them incredibly cost-efficient.

Plus, because a billboard’s message must be concise and clear to register at 70 mph, their constraint forces clarity. Your message has to be sharp, memorable, and instant. When the creative rises to that challenge, the impact is undeniable.