11 Reasons your billboards suck.

1. Way too much crap on them.

2. Nobody wants to see a huge, smiling face of a customer.

3. You don’t make your audience smile. Or think.

4. Your tiny-ass logo is unreadable, even from the slow lane.

5. Your giant-ass logo crowds your message.

6. Your messages are bland, with wildly inconsistent branding.

7. Nobody cares about your satisfied clients.

8. It looks like every other billboard.

9. Your font is too thin, small and/or stylized to be legible.

10. Who the hell is going to remember that phone number?

11. Reread #1.

This is all fixable. We’ve been creating effective billboards for decades. We know what to do. And what not to do.